According to SmartStartBaby.com, Baby Einstein Products provide fun and stimulating ways for parents and caregivers to interact and enrich their child’s life.

The Baby Einstein Company has won several awards in the infant developmental media category for their creation of Baby Einstein children’s educational videos, DVDs and audio CDs specifically designed for babies and toddlers. The baby Einstein VHS videos and DVDs , discovery flash cards, books and audio CDs help your little ones to discover the world around them through the use of real world objects, music, art, language, science, poetry and nature.

As a nurse in a Special Care Nursery, I am amazed at how newborns and older children react and are fascinated by the Baby Einstein videos. In our nursery, we show the videos on a small mobile TV/VCR/DVD player. I can only imagine the effect an large, HDTV would have on the little people. The scenes are slow moving to hold their interest, with vibrant colors and cheerful, calming music. What a great, convenient and inexpensive way to interact and teach children!

Baby Einstein was born to fill the the void in developmental toys for infants and toddlers. Babies are naturally curious, and are fascinated by the sights and sounds of the world around them. During a baby’s early years, each moment of every day is another opportunity for interaction and discovery.

This simple principle is the foundation for the Baby Einstein Company and its products.